One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …
Managing Certified Hereford Beef
The General Manager of Certified Hereford Beef is Arden Gremmert. Arden spoke to us today about the program including giving us a lot of facts and figures. For example, they’re shooting for 25 percent growth in sales in the coming year and one of the ways they’re going to try to accomplish that is through a new food service expansion …
Certified Hereford Beef
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …
Overview of the American Hereford Association
The group attending the American Hereford Association media day has just finished another pleasant eating experience. Getting us started here at City Tavern is Craig Huffhines, EVP of AHA. I talked to Craig before we ate and he explains the history of the Hereford breed and AHA. He says they’ve got about 40 employees working in 4 major divisions in …
Hereford World Magazine
We’ve got media representatives visiting the American Hereford Association offices but AHA has its own publication – Hereford World. So attending along with us is Angie Stump Denton, Editor. Here’s where you can find the latest issue. Hereford World magazine is published for conscientious Hereford breeders and commercial cattlemen who make their living in the beef industry. Timely articles and …
Hereford vs. Angus Heterosis Research
Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting. I’m going to interview him and have him explain this since you may not be familiar with the term. I know I wasn’t. Basically this is an effort to document the value …
Welcomed By Craig Huffhines
The Executive Vice President of the American Hereford Association is Craig Huffhines. He welcomed us to the media day event and reviewed our day’s activities. I’m going to interview Craig on our break to learn more about him and what he’s trying to accomplish in his leadership position with the organization. Craig’s been with AHA since 1992 when he started …
Hearing About Herefords
Class is in session at the American Hereford Association offices for agricultural journalists. I think this is the first time for most of us to actually visit the AHA office. Our program includes topics like new heterosis research, the resurgence of an industry icon, answering the performance call and creating Hereford demand through consumer satisfaction. AHA Media Day Photo Album
American Hereford Association Offices
The American Hereford Association media day is underway here at their offices in downtown Kansas City. It may be raining this morning but no one is complaining. We needed it! This morning we’re going to have some presentations and time for interviews with several representatives of the AHA as well as producer members. I’ll be posting mine during the day …
A Magical Hereford Experience
The American Hereford Association worked a little magic with the media this evening. Actually, Todd Lamanske did the work. Todd is a great comedic magician. I hope I have that right. I not only enjoyed his show for us here at the Hotel President Hilton but the Certified Hereford steak we ate for supper. It was excellent and I’m sure …