I’m not here to create a lot of content but hey, it’s what I do. So I made a point of meeting the founder and CEO of Personal Life Media, Susan Bratton. She produces 22 podcasts a week and is one of the main organizers of the Association for Downloadable Media. After our initial meeting of the new organization today …
Creating New Media Measurement Standards
The Association for Downloadable Media is holding its first ever meeting in advance of the Podcast and New Media Expo. So I’m on the ground and ready to learn more about how new media works and how we can improve the product we produce. Everyone is interested in metrics and that’s one of the main things we’re supposed to accomplish …
New Media Revolution in Agricultural Communications
The FAO is just concluding e-Agriculture Week in Rome. A week-long dialogue focusing on the use of information, communication, and associated technologies in sustainable agricultural development and food security. “e-Agriculture” is an emerging field comprising the enhancement of agriculture and rural development through improved information exchange, communication and learning processes, based on the use of internet and other digital technologies …
Podcast and New Media Expo
If you’re going to be a new media creator then the third annual Podcast & New Media Expo is the place to be. That’s where I’m headed today. I’ll bet there won’t be too many agriblogging farm podcasters there. Actually I hope there are and that I run into them. This is professional improvement for today’s media pro. That’s why …
ABM Agri-Council Starts Agri-Intelligence Report
The American Business Media Agri-Council is starting a quarterly report for those of us in the ag media called, “Agri-Intelligence Report.” It’s an e-newsletter filled with information from research they’ve conducted among other things. For example the first issue includes this summary statement from the 2005 Harris Interactive, Agricultural Media Study. . . . which concluded that farmers and ranchers …
Blog Training at NCGA
Can you tell that this is the National Corn Growers Association mailbox? I spent some time there today doing a training session on Corn Commentary. If you haven’t checked it out then you’re missing a great application of blogging by an ag group. Of course I’m biased since we built and help manage content for the site. In our session …
Hereford Product Best In Years
Texas cattle producer Lee Haygood is a board member of the American Hereford Association. He chairs the breed improvement committee which he says is a busy committee but he thinks it’s fun. Lee says the committee oversees the research projects like those we learned about today. He says the industry needs to get more efficient and that the Hereford breed …
National Beef Sells Certified Hereford Beef
One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …
Managing Certified Hereford Beef
The General Manager of Certified Hereford Beef is Arden Gremmert. Arden spoke to us today about the program including giving us a lot of facts and figures. For example, they’re shooting for 25 percent growth in sales in the coming year and one of the ways they’re going to try to accomplish that is through a new food service expansion …
Certified Hereford Beef
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …