Creating New Media Measurement Standards

Chuck Zimmerman

ADM MeetingThe Association for Downloadable Media is holding its first ever meeting in advance of the Podcast and New Media Expo. So I’m on the ground and ready to learn more about how new media works and how we can improve the product we produce.

Everyone is interested in metrics and that’s one of the main things we’re supposed to accomplish with this new group – a method to standardize advertising standards and measurement reporting. Right now we’re hearing from people who have submitted their names for board positions and I guess we’ll be holding an election after we’re that.

I’ll primarily be posting onto ZimmComm.biz but also here when I find something I think you’d be interested in. And of course I’ve got a photo album started: Podcast and New Media Expo Photo Album

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