In a near unanimous decision, ethanol has been chosen as the 2007 AgriMarketing Product of the Year by AgriMarketing Magazine. According to the magazine, the entry was submitted by long time ZimmComm client, the Ethanol Promotion and Information Council (EPIC). In just the past year, ethanol production has increased over 50%, given several segments of the ag economy a much …
The Milking Parlor Podcast
The ranks of the farm podcast now have a new addition. It’s “The Milking Parlor” podcast, the official podcast of World Dairy Diary. The Milking Parlor will feature interviews with dairy industry leaders and producers. World Dairy Expo and our event coverage sponsors are providing us with a great platform to launch this new service. The podcast provides you with …
Making Some New Media Plans
Today I met with ZimmComm web guru, Robert, pictured here in the middle. If you look at any ZimmComm site, including all that we’ve built for our clients then Robert has been the primary designer and developer. We had a very productive session today. You’ll be seeing the results of some of our ideas soon. On the left is Gary …
American Hereford Beef Is What’s For The Media
Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …
Learn a Little Bit About The New Media Expo
The Podcast and New Media Expo is over and now it’s on to the next step on the road. I’m in Bakersfield, CA spending some time with the ZimmComm web guru. We went out and ate some great sushi/sashimi this evening and have a meeting tomorrow morning to talk about some new AgWired developments among other things. Before the end …
Organizing the New ADM
I’m not here to create a lot of content but hey, it’s what I do. So I made a point of meeting the founder and CEO of Personal Life Media, Susan Bratton. She produces 22 podcasts a week and is one of the main organizers of the Association for Downloadable Media. After our initial meeting of the new organization today …
Creating New Media Measurement Standards
The Association for Downloadable Media is holding its first ever meeting in advance of the Podcast and New Media Expo. So I’m on the ground and ready to learn more about how new media works and how we can improve the product we produce. Everyone is interested in metrics and that’s one of the main things we’re supposed to accomplish …
New Media Revolution in Agricultural Communications
The FAO is just concluding e-Agriculture Week in Rome. A week-long dialogue focusing on the use of information, communication, and associated technologies in sustainable agricultural development and food security. “e-Agriculture” is an emerging field comprising the enhancement of agriculture and rural development through improved information exchange, communication and learning processes, based on the use of internet and other digital technologies …
Podcast and New Media Expo
If you’re going to be a new media creator then the third annual Podcast & New Media Expo is the place to be. That’s where I’m headed today. I’ll bet there won’t be too many agriblogging farm podcasters there. Actually I hope there are and that I run into them. This is professional improvement for today’s media pro. That’s why …
ABM Agri-Council Starts Agri-Intelligence Report
The American Business Media Agri-Council is starting a quarterly report for those of us in the ag media called, “Agri-Intelligence Report.” It’s an e-newsletter filled with information from research they’ve conducted among other things. For example the first issue includes this summary statement from the 2005 Harris Interactive, Agricultural Media Study. . . . which concluded that farmers and ranchers …