This is just a heads up that I’ll be doing some highway miles on Tuesday to meet with the folks at Certified Angus Beef. We’ve been collaborating for some time on the use of audio in their communications plan. Their Quality Time audio news releases were started after we discussed our Talking News Releases several years ago for example. So, …
Bill Schuermann New ASA Executive Director
Our old buddy Bill Schuermann has a new job with the American Soybean Association. He’s their new Executive Director, Member and Industry Relations. Congratulations Bill. Schuermann most recently served as Group Publisher-Fruit and Vegetable Group for Meister Media Worldwide in Willoughby, Ohio, where he was responsible for three of the company’s specialty ag publications. Many in the agribusiness industry may …
Rebuilding Afghanistan’s Livestock Industry
This week you get to hear some of the good news about what our military is doing in Afghanistan. Like in Iraq, our fighting men and women have also engaged in projects to help re-build this country’s agricultural infrastructure. It sure is a different story than the one you’ll find on network television or read in the newspaper. Thanks to …
Carl Winter’s Food Safety Music
How about a little food safety music to start your day? This is from Carl Winter at the University of California – Davis. He’s got several food safety themed songs available including lyrics and a powerpoint presentation. I thought you’d enjoy the USDA song. People, there’s no need to despair If you’re worried ‘bout your food, land, and air I …
Association for Downloadable Media Election Results
The election results are in for the Association for Downloadable Media. What is that you ask? Here’s the mission statement: To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media (such as podcast/ATOM/RSS media enclosures) across the Internet, mobile devices, handsets, set-top boxes, P2P and other emerging …
Understanding Blogs in Plain English
Although I get hired to make presentations about blogging and podcasting I sure don’t mind sharing when someone else says it better than me. Here’s a great little video that might help those half dozen or so of you out there who still don’t get the blogging thing. Via Podcasting News
Time Online Rising Rapidly
How much time do you spend online these days? More than you did 2 years ago? According to a chart on the Compete Blog time spent online has increased by 24.3% since October of 2006. That’s a pretty healthy jump in just two years. Here’s what the author of that post, Jay Meattle, has to say about it: We are …
Changing Mobile Phone Companies
The new Marantz PMD 620 has arrived at ZimmComm courtesy of Evan Slack, Evan Slack Network. Thank you Evan for the early Christmas present. It’s going to get a work out I can tell you. Look for it connected to the golden ZimmComm microphone at a farm meeting near you. Posting has been light the last two days because I’m …
Share Your Holiday Party Pics, Audio and Video
Since it’s holiday party time this week’s program contains the interview I did with Illinois, Leigh Ann and Kelly at BCS Communications during their annual party. If you’re having a party please send me pictures, audio or video to share with the rest of the agricultural marketing world. BCS Communications is in its 5th year and as you’ll hear the …
Get Ready For Ag Day Now
It’s not too early to be looking ahead to spring and National Ag Day. Materials are ready for you to start planning your projects to celebrate this annual event. What Is Ag Day? It’s a day to recognize and celebrate the abundance provided by agriculture. Every year, producers, agricultural associations, corporations, universities, government agencies and countless other across America join …