The National Association of Farm Broadcasting has just released some initial results (pdf file) from the first segment of their new producer media use study. I think you should take note of how important text messages are to producers. That really stands out to me. Same for web-based information. The word “grown” is key. It’s growing! The fact that farmers …
How Hot Dogs Are Made
I’ve never really had a major interest in how hot dogs are made. They’re just plain good to eat and that’s good enough for me. I kind of like the ones that fill up the bun. Add some relish, mustard, ketchup, onions, cheese, banana peppers and you’ve got yourself a gourmet meal on a bun. The American Meat Institute has …
Learn About TOCA
Right after my presentation on new media here at the TOCA meeting the next session featured editors and public relations people. They discussed the relationship dynamics between the two groups. My presentation went okay even though I didn’t have internet access. Don’t ask me how but it got done. It’s kind of a challenge though when everything we do and …
TOCA Presentation
Here’s my audience for my presentation on blogging and podcasting here at the TOCA meeting in Minneapolis. As I write this post we’re just about to start. Den Gardner is actually just starting to introduce me so I’ll quit for now and have more to post soon.
Spring Planting
I saw a lot of this from the highway today in between areas of rain. It looks like some work was getting done. It’s a long way up here to Minneapolis but the scenery is beautiful if you like rolling farm country and I do. It’s so tempting to stop and take pictures. This was one I couldn’t resist. So, …
May ZimmNews
The May ZimmNews has just been published. If you are not receiving it then get yourself a free subscription. You can find the latest ZimmNews here. Here’s some of what you’ll find in this month’s ZimmNews: New Media Tip Where Have We Been Where Are We Going An AgWired MoJo I hope you like it and thank you for reading!
Blogging/Podcasting Exploding
Just in time for my presentation at the TOCA meeting tomorrow (Blogging and podcasting for profit. Sponsored by Ewing Irrigation and PBI Gordon) is this report from Universal McCann titled, “Power to the People, Social Media Tracker Wave 3.” (pdf-24MB) They’ve done this study globally 3 times now so it’s got some interesting comparative data in it. Basically folks, new …
Going To a TOCA Party
This week I’ll be attending the Turf and Ornamental Communicators Association annual meeting in Minneapolis. This will be my first experience with this group. I’m curious to find out who I’ll know there. Of course Den Gardner will be there. He also manages AAEA. The Turf and Ornamental Communicators Association (TOCA) serves communicators in the Green Industry by fostering an …
Milk Producers With Issues
At the National Association of Farm Broadcasting Washington Watch program there is a session called the Issues Forum in which ag groups make representatives available for interviews. During this session I interviewed Sarah Olson, Communications Coordinator, National Milk Producers Federation. Sarah is relatively new to NMPF and says that as they look to the future, communications will change. For example, …
American Farmland Trust Working on Farm Bill
Last week I had the pleasure to spend a couple of half day sessions doing some media production training with Jennifer Morrill at American Farmland Trust in Washington, DC. It worked out very well since I was attending the NAFB Washington Watch. At the Washington Watch Issues Forum I also got to interview AFT President, Ralph Grossi. (Jennifer took the …