Road blogging for pets and parasites is what the Companion Animal Parasite Council is doing this week. The folks at BCS Communications are figuring out this thing called new media. The CAPC parasitologists and veterinarians are traveling the country this summer between July 24 and August 6 to bring you the latest information on protecting your pets and family from …
Digital Cattle News Pioneer
Rob Cook is one of the digital pioneers in agricultural communications. He now works for Vance Publishing overseeing CattleNetwork.com. Rob and I sat down for a conversation about CattleNetwork.com and the Vance acquisition while we were attending the Cattle Industry Summer Conference. His family has been in the cattle business a long time. He says that about 7 years ago, …
Texting For Farm Information
Just when you think you’ve figured out the new media way to communicate with farmers, new options show up. I’ve written about texting since it’s become such a huge method of communicating. Take our AgWired Mobile for example. Well, these farmers in the Phillipines are using text in a big way. This story comes from Poynteronline. Farmers can text the …
Cattlemen Finish Up In Denver
The Cattle Industry Summer Conference is over. It’s been a great week of cowboys, steaks and following the grass roots process of the work of the NCBA and CBB. Helping me wrap up my coverage is CBB Chairman, Dave Bateman. I want to thank CBB for once again having me in as their Beef Board Blogger. I spoke to Dave …
Baxter Black Is Environmentally Friendly
In a highly applauded encore appearance, Baxter Black, entertained at the CBB annual dinner. Baxter is the voice of Checkoff producer communications radio spots. He says it’s very important for producers to know what’s going on with their investment. One observation he made when I spoke with him is how things get done here. He says it’s stunning to him …
Beef Quality Assurance Awards
The first ever winners of the BQA Award were announced today. Quality. It’s not only a word written in an instruction manual but a responsible action – one must live it and then teach it. That was the underlying theme this week as two producers were honored with the national Beef Quality Assurance (BQA) award, created to recognize outstanding beef …
Joe Schuele Says So Long
In a real show of gratitude, we allowed Joe Schuele, USMEF, to attend the media reception here at the Cattle Industry Summer Conference. We even let him say a few words. We did it because we appreciate all his hard work in the media room for years. Joe let us know how much he enjoyed doing it and said that …
Merial Adding Value
Merial is the sponsor of the media room at the Cattle Industry Summer Conference once again. Here’s our sponsors at the media reception last night at the Buffalo Exchange. The man behind a lot of microphones here has been Van Ricketts. Van is involved with the fed cattle business. I spoke to him about two main things they’d like producers …
OSU Photo Database
If you’re looking for ag photos then keep the OSU photo database in mind. You’ll find lots of photos like this one. Need that perfect picture for your editorial story and can’t find it? Search the Oklahoma State University Ag Communications Services photo database! Visit http://www2.dasnr.okstate.edu/ag-media and click on “Photo Database” on the left menu bar. Photos related to all …
Educating Children About Animal Agriculture
Inspirational speaker and writer, Rebecca Long Chaney, is working on a series of agricultural education books for pre-schoolers and elementary school children. Here she’s seen with her exhibit at the Cattle Industry Summer Conference. The book she’s promoting will be available through her website soon. This first book, which she had for sale, is written from the perspective of her …