The first ever winners of the BQA Award were announced today. Quality. It’s not only a word written in an instruction manual but a responsible action – one must live it and then teach it. That was the underlying theme this week as two producers were honored with the national Beef Quality Assurance (BQA) award, created to recognize outstanding beef …
Joe Schuele Says So Long
In a real show of gratitude, we allowed Joe Schuele, USMEF, to attend the media reception here at the Cattle Industry Summer Conference. We even let him say a few words. We did it because we appreciate all his hard work in the media room for years. Joe let us know how much he enjoyed doing it and said that …
Merial Adding Value
Merial is the sponsor of the media room at the Cattle Industry Summer Conference once again. Here’s our sponsors at the media reception last night at the Buffalo Exchange. The man behind a lot of microphones here has been Van Ricketts. Van is involved with the fed cattle business. I spoke to him about two main things they’d like producers …
OSU Photo Database
If you’re looking for ag photos then keep the OSU photo database in mind. You’ll find lots of photos like this one. Need that perfect picture for your editorial story and can’t find it? Search the Oklahoma State University Ag Communications Services photo database! Visit http://www2.dasnr.okstate.edu/ag-media and click on “Photo Database” on the left menu bar. Photos related to all …
Educating Children About Animal Agriculture
Inspirational speaker and writer, Rebecca Long Chaney, is working on a series of agricultural education books for pre-schoolers and elementary school children. Here she’s seen with her exhibit at the Cattle Industry Summer Conference. The book she’s promoting will be available through her website soon. This first book, which she had for sale, is written from the perspective of her …
Beef Budget Blues
Tom Ramey, CBB’s CEO sure has his hands full dealing with some challenging times for the Checkoff. This morning he made a presentation at the second general session of the Summer Conference. You can listen to his presentation below. I also interviewed Tom and found out that there are two main issues of special importance to the Checkoff here at …
Web Savvy Beef Ambassadors
The red-shirted Beef Ambassadors have been wandering the halls here at the Summer Conference. I spoke with two of them this morning, Leticia Varelas, NM (L) and Jennifer Rassler, PA. They wanted to make sure I pointed people to their blog: Raising The Steaks. I hope you’ll take some time to see what these ambassadors of the industry are doing. …
Vance Buys CattleNetwork.com and CattleStore.com
Some web publications have been bought by Vance Publishing. Vance Publishing Corporation has acquired two Internet-based businesses that market to and serve the farm and ranch communities, CattleNetwork.com and CattleStore.com. Both were purchased from Integrated Management Information, Inc., of Colorado. “This is another significant acquisition for Vance Publishing,” reported company Chairman William C. Vance. “It reinforces our position as the …
Profiling Beef Producers
By now you know that the new CBB website is MyBeefCheckoff.com. I just realized that it’s what you get when you type in the old CBB web domain too. One of the features you’ll soon find on the new CBB website will be producer profiles. The idea is to find out what producers (beef and dairy) think about the programs …
MyBeefCheckoff.com Launch and Zimfo Bytes
The Zimfo Bytes you see several times a week have been a very well received feature of AgWired. It allows us to post more nuggets of news to help keep the agrimarketing community informed. Melissa Slage, Cattlemen’s Beef Board, is the author of Zimfo Bytes. She’s pictured with Lynn Heinze at yesterday’s CBB Admin Subcommitte mtg. This morning I talked …