At last year’s World Dairy Expo we heard about the announcement of the National Dairy Animal Well-Being Initiative. This morning they released the official principles and guidelines. The facilitator for the Initiative is Charlie Arnot. He described the process that got us to this point and says that now it’s time for the Initiative to move to the next step. …
Keeping The Boot Off The Table at Essen Haus
Where do farm broadcasters go in Madison, WI after the World Dairy Expo is over for the day? Essen Haus. Where the boot is not allowed to touch the table. If you haven’t been to Essen Haus and don’t know what that means then you’ll have to ask one of these people. All farm broadcasters are invited to the media …
World Dairy Expo Guess Whose Boot
This is a World Dairy Expo edition of “Guess Whose Boot.” Not boots, but boot. It works like this. Guess by making a comment and the first person who gets it right will get an AgWired t-shirt. So, guess away. It’s an easy one. World Dairy Expo 2008 Photo Album
Get Your Badger Grilled Cheese
The University of Wisconsin Madison Badger Club is a grilled cheese sandwich making machine at World Dairy Expo. I would like to try one again this year but the line is too long and never seems to go down. With 139 members, Badger Dairy Club (BDC) creates opportunities for the membership to engage in activities and experiences within the college, …
Marketing and Media at World Dairy Expo
The first two people I got to know at World Dairy Expo were John Rozum (sales) and Lisa Behnke (media). In fact, World Dairy Diary grew out of an idea that John had several years ago now. I spoke to them this morning and the main message is “larger,” meaning more people and more exhibitors. Some of the numbers they …
GEA Farm Technology Brand Launched
I am now comfortably located in cool and brisk Madison, WI at World Dairy Expo. The media room is active and a number of us attended a breakfast time press conference given by WestfaliaSurge, now part of GEA Farm Technologies. The CEO and President of GEA Farm Technologies is Vern Foster. He gave us a comprehensive presentation this morning (media …
Soldier Farmers
Here’s something you won’t see on the evening tv news. Soldier farmers helping rebuild the ag economy in Afghanistan. We’ve already seen this type of work being done in Iraq thanks to Paul McKellips. It looks like soldiers from several states are doing something similar to this in Afghanistan. Despite recent progress, Afghanistan remains a poor country. Its agriculture industry, …
Lori Hallowell is Bader Rutter Vice President
Congratulations to Lori Hallowell. Lori Hallowell has been promoted to vice president at Bader Rutter in the agency’s account management and public relations groups. Hallowell joined the agency in 1994 as an account executive. Her energy and passion for the business have been key in the growth of Merial, the agency’s animal health client. A native of Palmyra, Neb., Hallowell …
FINDERBINDER Agricultural Media Directory Ready
It looks like the Finderbinder for ag media is about ready. As of today, public relations executives and media buyers serving the agricultural media directory have a new tool for current, detailed information on local news media. The FINDERBINDER® Agricultural Media Directory catalogs more than 1,500 agricultural newspapers, magazines, online publications, broadcast outlets in the United States. “The FINDERBINDER® will …
NAFB Foundation Tractors Available
If you’d like to help out the NAFB Foundation then place your order for a tractor. Joe Ertl has personally autographed each of the Massey Ferguson 1150 numbered 1/16 scale toy tractors for the NAFB. To make it a unique toy for the organization, Joe designed a replica of a tractor radio mounted to the fender. There are only 200 …