The Ethanol Promotion and Information Council (long time ZimmComm client) announced today that it is going to be joining Growth Energy. Actually the board is recommending the transition to its membership but I think it’s safe to say that the plan will be approved. Here’s an excerpt from a statement by EPIC Executive Director, Toni Nuernberg. I am proud to …
Podcasting In The News
Thanks to the ever vigilant Evan Slack for the tip to this story in the Rocky Mountain News. It’s worth a full read if you have time. This is especially good for those of you wondering if you should be podcasting. Here’s a few excerpts I liked. “Podcasting isn’t brand-new, but it’s becoming much more important,” said Leonard Sahling, a …
A YouTube Justification
Take a look at this graphic from eMarketer today. Where would you like to have your video? For those of you wondering why it doesn’t list YouTube, remember that Google owns it. The networks’ online destinations are a popular place to view video, but Google’s YouTube is still the 800-pound gorilla in the video viewing space. Google, including YouTube, has …
PearCasts Are Juicier Than Podcasts
While looking at PearPanache.com I noticed the PearCasts. They’re “like a podcast, only juicier.” Short video clips. Wish I could subscribe to them! Anyway, PearPanache.com just announced their December Chef of the Month. From an angular glass wing of Minneapolis’ Walker Art Center, Executive Chef Asher Miller of 20.21 Restaurant & Bar by Wolfgang Puck creates Asian-influenced culinary works of …
NAMA Trends in Agriculture Opening Session Available
You can listen to Franck Schuurmans, NAMA opening session speaker at their Trends in Agriculture conference, thanks to Truffle Media Networks. You can use this link to listen. He was my first interview at the event. More audio recordings from the event are expected to be ready by Dec. 1.
Driving Green This Holiday Season
Happy Thanksgiving week to all of you. I know you’re hard at it so you can enjoy your holiday weekend. Cindy and I are doing the same. In this week’s program I had to brag a little about our latest agriblogging project with John Deere. I think Robert, our web guy, has outdone himself with DriveGreenTractors.com. It is cool and …
Rural Lifestyle Marketing Opportunity
This is the final installment of the video series created by Paulsen AgriBranding from the NAMA Trends in Agriculture conference. I’d like to thank them for sponsoring the NAMA Blog and producing video for us to share. NAMA’s Trends in Agriculture: Rural Lifestyle Marketing wrapped up with a panel discussion of marketers and retailers talking about the effect of the …
Meet Carol Anderson, New NAMA President
Congratulations to Carol Anderson, Mariposa Partners, our new NAMA President. The fine folks at Paulsen AgriBranding helped bring her to you personally. 2008 NAMA President Patty Travis passes the leadership gavel to incoming president Carol Anderson. The new president shared her thoughts about the challenges that lie ahead for NAMA and its membership.
Building Brand Loyal Customers
Here’s a continuation of the video interviews produced by Paulsen AgriBranding at the NAMA Trends in Agriculture conference. How do businesses make rural lifestylers loyal customers? Craig Elbert, the Marketing Strategy Manger for Hallmark Cards had some ideas for the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference. He talked about when markets change from traditional ag customers to rural …
Prosperity Ag Resources and Communications
Sarah Beth Aubrey has started a new blog. I’m still wondering, “Is there anything to this whole “blogging” idea? Please go to www.prosperityagresources.wordpress.com to see my new blog. I’ll be writing regularly on funding opportunities and ideas for rural development, ag business, on-farm energy efficiency and other issues as they come up. Check back regularly to see new topics and …