At the Cattle Industry Convention I attended a Pfizer Animal Health breakfast and interviewed Dr. Dale Grotelueschen. In the picture he’s getting the same treatment from Evan Slack. Dr. Grotelueschen was there to talk about a partnership between Pfizer and Michigan State University to eradicate BVD (that’s bovine viral diarrhea in case you don’t know). Basically, they’re starting with a …
Biofuels Blogging Before Classic
I know a lot of you are looking ahead to Commodity Classic but Cindy and I have a whole lot of event coverage happening before next Wednesday in Grapevine. To start with, I’m heading on over to Murfreesboro, TN today to get ready for the next Drive Green Utility Tractor Show event at the Miller Coliseum. That’s going to take …
Another Farm Podcaster Tool
Okay farm podcasters. There is yet a new tool over which you can drool. I have always been a Marantz fan and this one looks to be a great offering. I know I pointed it out before but now you can find it for sale at BSW right now. The Marantz PMD661 is a versatile, professional handheld PCM/MP3 recorder based …
Agriculture for a Democratic Workplace Formed
A pretty broad coalition of ag groups has launched a campaign to oppose the Employee Free Choice Act (EFCA) also known as the “card check” bill. This looks like the perfect opportunity for a Twitter feed, blog and podcast. Led by co-chairs Western Growers, the California Farm Bureau and the California Grape and Tree Fruit League, Agriculture for a Democratic …
Surviving The Digital Information Transition
I’ve just got to point you to Steve Rubel, Micro Persuasions, once again. He works for Edelman Digital and one of his fellow digerati (Dave Coustan) will be on my breakout session panel at the upcoming NAMA Conference. Steve just did a couple of posts that anyone in communications and marketing ought to read. I’m going to take the liberty …
Blogging Southern BBQ
Those southern boys know their bbq, and they got credit for learning. Besides learning about bbq I think these guys might now be qualified to become social media specialists. What do you think? I think I would go back to school to take this class. We are four average college students from Birmingham-Southern College in Birmingham, AL and we are …
Communicating Weed Science Information
Last week I presented a session on agricultural communications in the new media world at the Weed Science Society of America annual meeting. My contact was Chad Brommer, Emory University, who is a champion for new media channels in the organization. If you don’t know much about WSSA then listen to my interview with him in this week’s program and …
Truth In Advertising Applies To New Media
I recently consulted with an ag group that wants to start using new media, specifically a blog and podcast. During the discussion I heard that someone would, “ghost write for . . .” That immediately set off the warning signal in my mind. I encouraged them to reconsider this. To start with, there are plenty of examples of a company …
Our YouTube Channel
I learn something new everyday. Like the fact that you can embed your YouTube channel and not just the videos themselves. I wonder how long I’ve been missing this.
Rural Broadband Debate
I’m not sure where you would come down on the idea of stimulus money being spent on the continuing development of rural broadband but I’m all for it. Thanks to rural_broadband’s heads up on Twitter I thought you’d be interested in these two stories. The first one is from NPR, “Stimulus Stirs Debate Over Rural Broadband Access.” In it they …