The first presenter this morning at the Novus International Media Day was good friend, Stephanie Gable, Marketing Manager, Ruminants. Stephanie gave us the lowdown on how Novus is helping dairy producers achieve “oxidative balance” in their herd. They’ve found that just like with human beings, when dairy cows come under stress from oxidation they become less productive. So to prevent …
Discussing Sustainability With Novus
Although I didn’t get to attend the Novus Media Day dinner last night, Jeremy Lutgen helped me out so you can actually hear the guest speaker. He’s Dr. David Weatherspoon, Assoc. Professor, Ag., Food & Resource Econ., Michigan State University. David spoke about sustainability in agriculture and from what you’ll hear him say he believes we’ve got some big challenges …
Best of NAMA Call For Entries
The National Agri-Marketing Association is calling for entries for its annual “Best of” competition. You’ve done a lot of hard work and now it’s time for it to pay off. Submit your best work in the Best of NAMA competition. The Best of NAMA Call for Entries is available on-line now! The deadline for submitting your entries is Friday, October …
NCGA Adds Two To Communications Team
Let’s welcome these newcomers to the National Corn Growers Association. They are (l-r) Cathryn Wojcicki Dixson and Susan Powers. The National Corn Growers Association has added two new managers, each with agriculture marketing experience, to fill vacant positions on its award-winning communications team as it works to promote the image of corn farmers and the importance of U.S. corn and …
Novus Media Day Group
Here is the happy group attending the Novus International Media Day. It includes Novus and media folks. We caught a helpful staffer walking by so we could all be in the photo. The group is having a tour and dinner this evening at the Schlafly Brewery. We’ll gather again in the morning to learn about another focus of the company …
Novus Building Builds Teamwork
Our tour guide for the Novus International headquarters building today was Don Vondriska, Director of Business Development , pictured on the left here speaking to attendees. As I’ve reported before when covering the facility grand opening, this is a LEED Platinum certified building and very unique. Don took us around and show how they’ve designed with the environment and employees …
Novus Knows Pigs
One of the key targets for Novus International is the swine industry and to talk to us about it was Dr. Felipe Navarro. He started out asking each of us what our definition of “sustainable” is. He got a lot of different definitions. He has found that when talking about the subject it’s important to know how most of his …
Online During Novus Media Day
This photo is just to show you how important it is in today’s new media world to have electicity and internet access when you bring the media in for an event of any kind. Today I’ve been attending the Novus International Media Day which will conclude tomorrow. As you can see, the ZimmComm big boy Macbook Pro is fired up …
Biodiesel Alliance and Backers Supported by New Holland
New Holland, one of the sponsors of our coverage of the Farm Progress Show was the first company of its kind to join The Biodiesel Alliance. To talk about it I spoke with Gene Hemphill, New Holland and Tom Verry, National Biodiesel Board. NBB was the founder of the Alliance. The Biodiesel Alliance is a diverse coalition of organizations, agencies …
Novus Increasing Animal Feed Efficiency
Our first main presentation at the Novus International media day was on poultry marketing and research by Dr. Nasser Odetallah, Global Product Manager Enzymes. He says the products he works on help improve feed utilization efficiency in poultry as well as swine and other animals including companion animals. He really wanted to focus on the issue of efficiency and provided …