One of the key targets for Novus International is the swine industry and to talk to us about it was Dr. Felipe Navarro. He started out asking each of us what our definition of “sustainable” is. He got a lot of different definitions. He has found that when talking about the subject it’s important to know how most of his audience defines it.

He says that the company is focusing on how to make producers more efficient. That’s a word you hear a lot here at Novus. Ways they can help a producer become more efficient will help their customers stay in business. Genetic improvements have made huge strides but now it’s very important to make sure they have good nutritional feed. He says they’re utilizing the strong scientific profile they have available in their research facilities to create solutions for their customers.

Novus International Media Day Photo Album

You can listen to my interview with Dr. Navarro here: