The Beef Checkoff is getting social online. In case you aren’t following here’s the appropriate links: MyBeefCheckoff Facebook MyBeefCheckoff Twitter MyBeefCheckoff YouTube MyBeefCheckoff Blog Here’s why the Beef Checkoff is getting social: Studies show that Internet usage among farmers and ranchers is increasing; cell phones are no longer just used to call home before supper; and, producers are staying connected …
Paulsen Marketing Adds Three
Paulsen Marketing has added three new faces to the team. The new Paulsenites are (l-r) Tara, Lisa and Jordin: Lisa Leuning, Digital Project Manager Large Web sites can become full-time jobs unto themselves. Lisa is the project owner for large digital projects at Paulsen. It’s safe to say that we’ll be keeping her busy with site research, competitive analysis, content …
NAMA Providing Chance To Win GPS
The National Agri-Marketing Association has a YouTube channel now with a few videos in it like the following featuring members explaining the value of NAMA to them. If you are a member of NAMA, the organization is providing you with a chance to win a GPS. Just recruit a new member prior to November 5 and both of you will …
Ohioans For Livestock Care Launch Campaign
It looks like the battle is on in Ohio and hopefully we won’t see another fiasco like Prop 2 in California. Advocating for an ample supply of safe, affordable, Ohio-raised food and excellent care of the state’s livestock and poultry, leaders of Ohioans for Livestock Care today announced the first phase of the statewide outreach campaign in support of passage …
New NAFB Website Live Now
The National Association of Farm Broadcasting website has been “made over” and it’s live now. So check it out and see what you think. I’m glad I can visit it now on my Mac with Firefox. The previous version caused havoc with the browser. So I guess you could call it a much more “friendly” website. And doesn’t it just …
Beef Cook-Off Winner
Now here’s a winning recipe for you meat lovers. Sonoma Steaks with Vegetables Bocconcini. Mmm. Mmm. That’s the winning recipe in this year’s National Beef Cook-Off. Prepared by Mary Hawkes of Prescott, AZ, she wins the top prize of $25,000. This year’s Cook-Off “Sonoma Style” theme focused on fresh, flavorful ingredients paired with nutrient-rich beef cuts. The winning Sonoma Steaks …
Getting Renewed With RFA
It may be dairy week for ZimmComm but that doesn’t mean it’s the only segment of the industry we’re working on. I’ll be introducing you to a new client later this week for example that is also new to agribusiness. In the meantime, this week’s program is about an old client. And I don’t mean old as in “they’re old.” …
New Logo For RFA
Sometimes a new logo means there are big changes in a company. Not so with the Renewable Fuels Association, at least not in terms of the work they’re doing. They announced their new logo today but say the organization will supply the “same great service.” The Renewable Fuels Association (RFA), long recognized as the voice of America’s ethanol industry, has …
ZimmComm Will Be Very Dairy
We’re heading into dairy industry time. First up is the World Dairy Expo which kicks off tomorrow. Cindy will be attending along with daughter Carly. They’ll begin posting tomorrow morning here but primarily on World Dairy Diary. The dairy industry’s spotlight will be trained on Madison, Wisconsin, when the 43rd edition of World Dairy Expo takes place September 29 through …
Lessing-Flynn Gets Reel Social
More and more agencies are ramping up staff understanding and expertise on new media. The latest is Lessing-Flynn. Lessing-Flynn has introduced a new, turnkey service developed specifically to assist businesses in both developing and executing social media marketing strategies. The new service, called Reel Social, was designed to help marketers tap into the marketing potential of emerging new media tools …