Boehringer Ingelheim is holding an ag media day to provide an overview of changes in the company and its product line due to the recent acquisition of a portion of the Ft. Dodge Animal Health products. As an example, in the opening presentation on cattle products, Colin Meyers told us that the new products “complete their cattle vaccine and pharmaceutical …
Last Day For Ken Hobbie
My first stop at the NAFB Trade Talk was the U.S. Grains Council booth. I interviewed Ken Hobbie and Rick Fruth, Chairman. Today is Ken’s last day on the job as President/CEO. Let’s all wish him well as he starts “relaxing.” In my interview they talk about the current activities of USGC, including international trade development. Speaking of which, I’ll …
NAFB Trade Talk Just Concluded
I can’t let Cindy be the only one to get her working photo on here today. I think I did 20 Trade Talk interviews at the NAFB Convention. I’m about talked out. For the moment. In this photo I’m interviewing Annalisa Clarke, who manages I Love Farmers, They Feed My Soul. We were in the AEM AGCONNECT Expo booth. I’ll …
Talking Trade At NAFB Today
Here’s the @FarmPodcaster, Cindy Zimmerman, working in the NAFB media room. AgWired is on the scene and as usual posting is light today due to the annual Trade Talk session. It’s an interview frenzy. I’ve done about 10 so far and have at least a half dozen left to go. I just updated the photo album so see if your …
Speaking For Agriculture
The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …
AgriMarketers Building New Community Ties
This week’s NAMA Trends In Agriculture conference provided a great program opportunity for this week’s ZimmCast. You’ll get to hear from the morning panel on day two. I interviewed each of them and have included them in the program. The session focused on how agrimarketers are building new community ties. 3G-enabled smart phones, the “Tweeting Farmer,” and unusual partnerships are …
Texas Farmer Using Social Media
The afternoon panel discussion at the NAMA Trends In Agriculture conference included David Cleavinger, a fifth-generation Texas farmer/rancher. He talked about how producers can use a combination of social media and personal connections to bring greater understanding of the importance of agriculture in their lives. This is part two in the Paulsen Marketing video interview series. They are also the …