ARC in Memphis Coming Up

Chuck Zimmerman

It’s time for the ARC Memphis: Consumer Outreach for Ag meeting. The Agricultural Relations Council is calling for registrations. The meeting will be held February 18-20, 2010 at the Westin Memphis Beale Street Hotel, Memphis, TN. The agenda includes a presentation from Agricenter International, Tennessee Farm Bureau, trip to Ducks Unlimited and a session on, you guessed it, Social Media …

ARC

AgWired is Top Agriculture Blog in PostRank Analytics

Chuck Zimmerman

PostRank Topblogs 2009 – #2 in Agriculture PostRank Analytics says, “Over 80% of the engagement with your content doesn’t happen on your blog.” This is the hardest thing for today’s media buyers and marketing/communications people to understand. When it comes to social networking and influence the blog is often just the hub of the wheel while most of the activity …

ZimmComm Announcement

AG CONNECT Expo Wrapup

Chuck Zimmerman

The inaugural AG CONNECT Expo is “in the books.” It was a good one too. I believe the show was very professionally done and everything went smooth. Attendees and exhibitors have echoed those comments when I’ve spoken with them. To wrap things up I spoke to Charlie O’Brien, VP Ag Services for the Association of Equipment Manufacturers. He says that …

AEM, Audio

Case IH Floor Show at AG CONNECT Expo

Chuck Zimmerman

The exhibitors at AG CONNECT Expo really invested a lot in their presentations and none more than Case IH in my opinion. I watched a couple of their floor shows and thought you might enjoy a look at one of them. Centered in the exhibit is a whole command console to control lights and sound. It really is well done …

Agribusiness, Case IH, Equipment, Video

Networking Night at AG CONNECT Expo

Chuck Zimmerman

Here’s the happy smiley greeting crew for AG CONNECT Expo Networking Night at Universal Studios. Attendees had the opportunity to go to the Islands of Adventure, Marvel Super Hero Island, which we had all to ourselves. Who’s your favorite Marvel super hero? Mine has always been The Mighty Thor although Spiderman comes in a close second. I took photos of …

Uncategorized

Social AGCO

Chuck Zimmerman

A year ago would you have thought you’d see this proudly displayed in an agribusiness booth? I didn’t think so. But AGCO is connecting socially with their customers as we found out at Tuesday evening’s Tweetup. So how about your company? Are you getting your social network in order? If you follow the AG CONNECT Expo Twitter hashtag which is …

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Raven Slingshot Introduced at AG CONNECT Expo

Chuck Zimmerman

Precision agriculture technology is on display all over the AG CONNECT Expo show floor. I don’t think I’ve seen quite so many exhibits outside of a show dedicated to this growing technology application. Raven Industries is one of the companies exhibiting something new here at the show. I spoke with Marketing Manager, Ryan Molitor, this afternoon about Slingshot. He says …

Agribusiness, Audio, Precision Agriculture, Technology

Ag Communications Future Discussed at AG CONNECT Expo

Chuck Zimmerman

Discussing the future of agricultural communications was the job of Orion Samuelson, Jim Evans and Mike Yost today at AG CONNECT Expo. Jim has spent a lifetime in agriculture and Ag communications, as a practitioner and professor at the University of Illinois. The panel took place in Successful Farming’s Innovations Theater where they’ve been doing live webcasts of the presentations. …

Audio, Education, University

Gators at AG CONNECT Expo

Chuck Zimmerman

My Alma Mater was out and about at AG CONNECT Expo today. Here are three ag comm students from The University of Florida. They were watching this afternoon’s panel discussion in the Innovations Theater on the future of ag communications. I’ll have more on that later. Joanna and I have spent all day collecting interviews which we’ll be posting right …

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AG CONNECT Expo Show Statistics

Chuck Zimmerman

AG CONNECT Expo released some statistics about the show this morning during a press briefing. We heard from Show Director Sara Mooney and AEM VP of Ag Services, Charlie O’Brien. Here’s some quick stats for you. There are currently 7,000 registered. The final numbers will change since we’re not at the end of the show yet by the way. Of …

AEM, Audio