Zachary Larson, Borlaug Summer Intern, is on location at Nanjing Agricultural University and providing us with updates this summer of his trip. Here’s his latest. You can also find a photo album he’s got started here: Borlaug Summer Intern Photo Album. The internship is being sponsored by the Iowa State University Plant Sciences Institute. How to become a researcher in …
Diane Martin Is President/CEO Rhea + Kaiser
Rhea + Kaiser Marketing Communications has announced major changes in the leadership of the agency starting at the top. For the first time since the agency’s founding 32 years ago, a new leader is at the helm of Rhea + Kaiser. Diane Martin, a 24-year veteran of R+K, has been named president and chief executive officer. She succeeds agency co-founder …
Kum & Go Welcomes Indy Car Drivers To New E-85 Location
Teammates Marco Andretti (left) and Ryan Hunter-Reay were on hand to promote American corn ethanol today at the grand opening of another Kum & Go E-85 pump location in Des Moines, IA. For two hours this today you could fill your tank with 85 cent/gallon E-85 and a lot of people came out to do just that. Today’s promotional event …
Building Social Media Following
This week I’ve had the opportunity to speak to different agricultural communications groups about social media. The interest in this subject is very high. If you’re still somewhat skeptical about social media you should watch this video below. You can find statistics from the video here. Social Media Revolution 2 is a refresh of the original video with new and …
Nutrena Creates The Feed Room
Showing that there is a career in professional blogging even for horse enthusiasts Cargill’s Nutrena brand launched a new blog site called The Feed Room that is designed to be a central source for horse enthusiasts to get the latest information on the care and feeding of their horses. The site will cover a wide range of topics including horse …
Iowa Ag Secretary Bill Northey Takes Ride in Indy Car
A good friend of mine likes to say you need to get “whomped up” for an event. They’re getting whomped up in Iowa in advance of this week’s Iowa Corn Indy 250 and so am I, especially after hearing that Team Ethanol will be running again. Iowa Secretary of Agriculture Bill Northey found a fast track through morning rush hour …
ACE Members Discuss Future
The members of the Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences discussed the future of the organization during lunch today. I’m doing back to back sessions on social media this afternoon and will update this post when I find out if they accomplished anything. We’re using the #ACE2010 hashtag on Twitter in case you …
Team Ethanol Back On Track At Iowa Corn Indy 250
Cindy and Joanna are on location at the Fuel Ethanol Workshop this week. And yes, Cindy and I stayed in different hotels in different parts of the same city last night. It’s a little strange but . . . Joanna came up with some news at FEW that’s going to make my coverage of the Iowa Corn Indy 250 more …
ACE Is The Place For Excellent Ag Communications
ACE is the place if you’re involved in agricultural communications at a land grant university. I am now at the Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences Annual Meeting. Now that is a mouthful. The Association for Communication Excellence (ACE) is an international association of communicators, educators and information technologists. It offers professional development …
Very Social Media And Cooperative Communicators
We had a lively discussion on social media today at the Cooperative Communications Association 2010 Institute. Thank you to one of the participants for snapping a photo and to CCA for inviting me to present. One of the points I brought up was that in my opinion blogs are more relevant today than ever. In fact, I view them as …