I found out what’s new at BCS Communications at their recent holiday open house party. This is an episode in my series with the leadership of agricultural marketing and communications agencies. Pictured are the principals, (l-r) Kelly Schwalbe, Leigh Ann Cleaver and Illinois Blaisdel. It was hard to drag them away from friends and clients but we found a place. …
FMC Appoints Swanson Russell Agency of Record For Crop Business
FMC Corporation has just announced that Swanson Russell will be their communications agency of record for their North American crop business. Effective immediately, Swanson Russell will work with FMC to provide public relations, strategic marketing, media planning, interactive and advertising support for FMC herbicide, insecticide and fungicide crop protection products. FMC recently added Swanson Russell as an advertising agency to …
Free Range Internet Via Ayrstone AyrMesh
Here’s a company that I did not get to talk with at the recent NAFB convention Trade Talk session. However, the Ayrstone AyrMesh seemed very interesting and I thought I’d bring it to your attention. It sounds good and maybe ZimmComm World Headquarters could use it to improve our wifi experience! If you’ve used one please leave a comment about …
Throw A Snowball To Show You Care
Sometimes getting hit by a snowball doesn’t hurt. Take the Heibing Snowball Fight for example. Via Twitter I got hit by a snowball from Ron Martin. You can share the “love” too.
Hoping For His Own Aerial Applicators Business
The sponsor for one of the National Agricultural Aviation Association/BASF Scholarship winners this year is Waylon Woods, Wood’s Aviation. He’s pictured here (right) with scholarship recipient Matt Kollars. I visited with them during the NAAA convention to find out why Waylon sponsored Matt and what Matt plans to do with his scholarship. Waylon says that he worked with Matt during …
Get Noticed At NAMA 2011
Registration is now open for the 2011 National Agri-Marketing Conference. Really. I know you were waiting for this moment. Give a registration as a gift for that person you love or want to reward. Just an idea. And how about you agrimarketing companies? Do you have your sponsorship locked in yet? Now is the time! Last year’s Conference was the …
Gateway NAMA Holiday Party
Here’s a Christmas party to put on your list. Next week the Gateway (St. Louis) Chapter of NAMA will be holding a dinner and you really need to make your reservation today if possible. C’mon Gateway members and anyone interested in agrimarketing who will be in St. Louis next week. Not only will it be a great get-together but it’s …
Introducing The ZimmPoll
Starting today we’re launching a new feature on all the ZimmComm New Media news websites, including AgWired. This is a weekly quick-vote style poll which we’re affectionately calling the ZimmPoll. The ZimmPoll is designed to gauge your opinions on a range of topics, including agriculture and agribusiness, emerging technologies and consumer trends. Look for a new poll each week in …
Who Is Novus International
Who is Novus International? Well, loyal AgWired fans know and at the recent NAFB convention Trade Talk session a lot more people found out. Pictured are (l-r) Jared Hux, Wendell Knehans and Tracy Barfield. I spoke with Wendell about this question of just who Novus is. He says Novus is the company that puts together the micro ingredients for a …
Behringer Joins BCS
Our good friend Sally Behringer has a new job with our good friends at Blasdel Cleaver Schwalbe Communications. She’ll be an account manager on several key public relations accounts. The photo is from last week’s agency open house (party). Behringer has more than 20 years of experience in agricultural public relations and marketing communications. She has served clients in the …