Fresh from Florida seafood keeps you at the top of your game. The Florida Department of Agriculture and Consumer Services just announced that it is teaming up with the Florida Gators (my team) and the Florida State Seminoles to “harness the home team passion associated with the athletics rivalry and direct it towards supporting Florida products. The partnership leverages every …
Farm Family Purchase Decision Influences
During the NAMA Trends in Agriculture conference I visited with Sara Steever and Heather Covrig, Paulsen Marketing, about their new thought paper titled, “How Multi-Generational Farming Operations Make Major Purchase Decisions.” Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to …
Learning About SipcamAdvan
During the NAFB Trade Talk session I got a chance to learn more about SipcamAdvan with George Hackman, Development Manager (not pictured). This photo is of their Trade Talk booth which was busy with another interview. George says that SipcamAdvan is based in Durham, NC with a full lineup of traditional chemistries that includes herbicides and fungicides. He says they’re …
Meeting Growing Export Demand
At the recent NAMA Trends in Agriculture conference one of our panel discussions featured Tom Dorr, U.S. Grains Council. The panel topic was “Meeting the Growing Demand for Exports for Trade.” Thanks to Paulsen Marketing for supplying this video clip with Tom. Much of American agriculture is dependent on international trade. What does this mean for the future if the …
Let’s Talk Turkey
It’s Thanksgiving week and that means it’s time to talk turkey. That’s exactly what a new digital book from FarmFlavor.com does. It’s titled, Let’s Talk Turkey, and features recipes, tips and other turkey-related facts and information. I’m planning on smoking my turkey this year. How about you? By the way, take our ZimmPoll and let us know if the increased …
Jeff Simmons Talks Productivity To Feed Growing Population
At the recent NAMA Trends in Agriculture conference our keynote closing speaker in a shared Session with NAFB was Jeff Simmons, Elanco. He spoke about “Productivity to Feed a Growing Population.” Thanks to Paulsen Marketing for supplying this video clip with Jeff. A growing wave of food insecurity threatens more than 1 billion people around the world. Solutions exist today …
Fueling Up To Play 60
Former NFL wide receiver Eddie Kennison attended the NAFB Trade Talk to talk about Fuel Up To Play 60, a collaborative program between the NFL and National Dairy Council. I spoke with him to learn more about it. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and NFL, in …
Meet New NAMA President
If you don’t know our new National Agri-Marketing Association President then give this week’s program a listen. I visited with Beth Burgy, Broadhead, who took over the helm at NAMA during the Trends in Agriculture conference. Beth says the big project for NAMA is going to be implementing the new strategic plan. That plan includes three strategy areas that are: …
John Deere Combine Can Sculpture Revealed
Well, John Deere has finished the sculpture for Project “Can Do.” This farm scene with an S-Series combine harvesting a field of corn needed approximately 323,000 cans of food to complete. The finalized sculpture was revealed at an event today at the John Deere Pavilion. I spoke with Katie Dierker, Division Marketing Manager for the S-Series combines. Katie says the …
Alltech Ag Network is iHigh
The Alltech Ag Network is “the future of agriculture.” That’s according to Allie Hembree, pictured with Billy Frey during Trade Talk at the National Association of Farm Broadcasting convention. Allie says the Network is a place where events can be live streamed and archived, using the services of iHigh. A recent example is the FFA Convention. You can find all …