Who would have thought just a few years ago that seeing farmers in the field managing information with their phones would be common place? As this video clip from Certified Angus Beef shows, mobile devices are embraced by farmers and besides helping save them time they are also helping their consumer customers have more confidence in the food they produce. …
Red River Farm Network App
There’s now an app to get your Red River Farm Network. The RRFN app delivers the power of the Red River Farm Network agriculture journalism team to your fingertips. Farm news, weather, market analysis, agronomy information and the latest RRFN broadcast is now available anytime, anywhere. “At the Red River Farm Network, we’re reporting agriculture’s business,” said Mike Hergert, president, …
Wrapping up 2013 Agri-Marketing Conference
The 2013 Agri-Marketing Conference was a success by all measurements says current President, Paul Redhage, FMC. We got together at the close to wrap things up and in my interview with Paul below you’ll hear all about it. Listen to my interview with Paul here: Now it’s time to look ahead to 2014 when we come to the Sunshine State …
Some Agriculture Heart Humor
“Humor for the Heart of Agriculture” was just what we needed to conclude the 2013 Agri-Marketing Conference. To give it to us we listened to Agriculture’s Professional Funny Man, Damian Mason. Damian also conducted a breakout session titled, “Agriculture: Trends, Topics and Tomorrow.” You see, he’s more than just funny, he can get a little serious too since he has …
Unleash Your Creativity
The second general session at the 2013 Agri-Marketing Conference was all about “Unleashing Creativity” with Josh Linkner. Josh just happened to be walking by the ZimmComm booth in the Connection Point when I had a chance to visit with him to get a take-away message from his keynote presentation. Josh told me that we are often faced with what seems …
Max with NAMA Conference Wrapup
During the 2013 Agri-Marketing Conference we received a Frontier Focus- daily email about what was going on. This also included links to Max Armstrong doing video updates. Maybe we should call them MaxTube! Here’s his wrapup video.
Let’s Have a Digilogue
“Digilogue — Where High Tech Meets High Touch” was the title of the opening keynote presentation at the 2013 Agri-Marketing Conference. Our speaker was Anders Sorman-Nilsson, Thinque. Anders spoke to us about three major trends impacting the agricultural economy now and into the future. Those include the idea of digital disruption, that even though everything is being digitized we can’t …
Changes in Agricultural Marketing Agencies
We’re back in the swing of things at ZimmComm World Headquarters. Actually, make that in post-Agri-Marketing Conference recovery mode. Cindy and I have a number of interviews to share with you this week from the conference and I’ll get started in this week’s program. I sat down with Lynn Henderson, AgriMarketing Magazine, toward the end of the conference and talked …
Brownfield Parties On
Some people seemed to be moving a little slow this morning at the Agri-Marketing Conference. Could be a little bit of Brownfield Party Syndrome. Happens to the best of us! Last night Brownfield partied on in style at the Dubliner in the K.C. Power & Light area. Cindy and I were there with cameras in hand to “document” it for …
NAMA Agribusiness and Marketer Awards
During our general sessions today at the 2013 Agri-Marketing Conference we got to publicly honor our agribusinees and marketer award winners. First up was Thad Simons, President/CEO, Novus International. Thad is the NAMA 2013 Agribusiness Leader of the Year. This award is NAMA’s highest honor. The award honors outstanding leaders like Thad in agribusiness, education, government service or other agribusiness …