With a session topic on how environmental constraints impact crop yield and trading you’d think this would take a long time. However, at the Bayer CropScience 2014 Corn and Soybean Future Forum Kyle Tapley, MDA Information Systems, got the job done in a short time frame. The focus was on weather and Kyle made a few statements that caught my …
Serbian Ag Journalists Celebrate Ten Years
Our friends in the Serbian Association of Agricultural Journalists, AGROPRESS, recently celebrated the organization’s 10th anniversary. That celebration included a tour that began in the Serbian village of Crepaja. The event opened at the modern farm FOTOS (Member of Almex Company) that has more than 300 heifer calves of the Holstein breed. After a farm tour in Crepaja, the anniversary …
The Best Time Ever in Agriculture
The eternal optimist, Dr. Lowell Catlett, spoke to the attendees at the Bayer CropScience 2014 Corn and Soybean Future Forum. As a futurist this was the perfect place to hear his outlook. Dr. Catlett thinks this is the best time ever for the agriculture industry and that includes corn and soybean production. This was a key take away from his …
Bayer CropScience Dedicated to Corn & Soybeans
Providing the welcome address at the 2014 Bayer CropScience Corn & Soybean Future Forum is Mathias Kremer, Head of Strategy. In his comments Mathias talks about the company outlook for the growth of the corn and soybean markets. Additionally, he says they are investing a billion euros in research and development. Listen to my interview with Mathias to hear a …
Discussing Future Corn & Soybean Issues
The 2014 Bayer CropScience Corn & Soybean Future Forum got kicked off today with a discussion that included not only an update on products but issues affecting farmers decisions and bottom line profits. Alan Ayers, Bayer CropScience, seen being interviewed by Cyndi Young, Brownfield Ag News, led much of the discussion this morning. Bees and bee health dominated the early …
Bayer CropScience Frankfurt Tour
The early arriving attendees for the Bayer CropScience 2014 Corn & Soybean Future Forum were treated to a tour of Frankfurt, Germany. The highlight of the tour was a visit to the Goethe House. It was here that Johann Wolfgang Goethe was born on August 28, 1749, and here he spent his childhood and youth. With its period furniture and …
New Holland Unveils Seeds of Life Series
New Holland has unveiled a video series called “The Seeds of Life Series.” Below is the trailer for the series. This is part of the overall involvement New Holland has with Expo Milano 2015 where the company is building a “Sustainable Farm Pavilion.” The video series is a storytelling project for the Heroes who feed us all. Farmers feed the …
Bayer CropScience Corn & Soybeans Future Forum
It’s time to “Meet. Talk. Lead.” at the 2014 Bayer CropScience Corn & Soybeans Forum. I’m on my way today and things will kick off Wednesday in Frankfurt, Germany. Here is what it is all about: Key topics at the Future Forum will include: market trends and cultivation challenges for sustainable cropping as well as innovative solutions and new technologies …
How General Mills Creates Content
The Social Media Manager for General Mills is Kevin Hunt. We learned about how his company tells their story via online content creation during this year’s AgCatalyst conference. Kevin shared some tips about how they create content via their blog, “A Taste of General Mills.” I liked hearing Kevin start with the blog in our interview since I still believe …
Mega-Role of Micro-Influencers at AgCatalyst
As marketers we often want to have those big names behind our brand. But what about all the “little” voices out there that are talking about or even being brand advocates for you? Chris Baggott, Husk Farms, says you should not forget them. There are a lot of them. Chris was one of the AgCatalyst presenters. He says that the …