Two celebrity activists have lent their voice to the need to feed hungry children in America – Scarlett Johansson and Jeremy Renner. Feeding America teamed up with them and the Ad Council on this project. You can see a Johansson psa below. “My family grew up relying on public assistance to help provide meals for our family,” said Scarlett Johansson. …
McCormick Company Plays Together Well with sandbox
McCormick Company recently announced becoming part of the sandbox agency. According to Mark Perrin, President of McCormick and a principal with sandbox, the agencies that make up sandbox “play together well.” I spoke with Mark about this new relationship. sandbox is a full service advertising agency established through the combination of complementary entrepreneurial firms that share the “play together well” …
Anniversary of Bayer Bee Care Center
Bayer CropScience celebrated the first anniversary of their North American Bee Care Center located in RTP, NC. The center is open for public tours and today there was a lot of touring going on. Thanks to Jeff Donald for a photo. Wish we could have been there. After some lunch time remarks for the media to update them on key …
Hoard’s Dairyman’s Acquisition of Hay & Forage Grower
A company with a long history of innovating in the dairy world is taking over a publication that covers a wide variety of feed for cattle, especially in the dairy realm. Hoard’s Dairyman magazine recently bought Hay & Forage Grower, including the publication’s database. I met with Gary Vorpahl, Vice President at Hoard’s, during the Agri-Marketing Conference to talk about …
FAO & Partners Launch Pastoralist Knowledge Hub
Do you know what a pastoralist is? Here’s one definition: a grazier or land-holder raising sheep, cattle, etc, on a large scale. Kind of sounds like a rancher to me. Why do I bring it up? Because the FAO and partners announced an online Pastoralist Knowledge Hub today. Their hope is that this will provide a platform for these folks …
Ward on Wine Launches Website
Pairing wine with people is a very good concept. I have found that most people I know like certain wines and will choose them regardless of the food being served. That’s why Ward on Wine caught my eye. Mike Ward is a St. Louis-based Wine Educator. He just launched a website at WardonWine.com. Designed to help people find a wine …
Become a Rebel Agrimarketer with Alltech
Hello agrimarketers. You know I’ve been a big fan of Dr. Pearse Lyons, Alltech, for years. Dr. Lyons realized the strength of new media and immediately took advantage of it by including it in all his marketing plans and bringing in a little old agriblogger to cover his annual customer symposium. This May I will attend my 9th event in …
Why FMC Joined Field to Market
During the Agri-Marketing Conference my Mini Golden ZimmComm Microphone for iPhone got a workout that included an interview with Aaron Locker, FMC Marketing Director. Aaron stopped by the ZimmComm Connection Point booth so I asked him to talk about the reasons FMC has joined Field to Market: The Alliance for Sustainable Agriculture. This is a multi-stakeholder initiative working to define, …
ZimmComm Making Impressions, Creating Content
Here we are in our home away from home for two days last week at the Agri-Marketing Conference. Taylor, Me, Cindy and Jamie. We had a great time and sure enjoyed getting to see and talk with so many friends and sponsors. The convention is like a family reunion to many of us who have attended more of them than …
#NAMA15 Special Appearance – Derek Klingenberg
Stories from the 2015 Agri-Marketing Conference continue as this week’s ZimmCast features a conversation by world famous farmer Derek Klingenberg. Derek made a surprise stage appearance during a general session as you can see from this photo. The only thing he told the audience was, “Shhh.” Then he sat down in his lawn chair and we watched his cattle serenade …