Hello agrimarketers. You know I’ve been a big fan of Dr. Pearse Lyons, Alltech, for years. Dr. Lyons realized the strength of new media and immediately took advantage of it by including it in all his marketing plans and bringing in a little old agriblogger to cover his annual customer symposium. This May I will attend my 9th event in …
Why FMC Joined Field to Market
During the Agri-Marketing Conference my Mini Golden ZimmComm Microphone for iPhone got a workout that included an interview with Aaron Locker, FMC Marketing Director. Aaron stopped by the ZimmComm Connection Point booth so I asked him to talk about the reasons FMC has joined Field to Market: The Alliance for Sustainable Agriculture. This is a multi-stakeholder initiative working to define, …
ZimmComm Making Impressions, Creating Content
Here we are in our home away from home for two days last week at the Agri-Marketing Conference. Taylor, Me, Cindy and Jamie. We had a great time and sure enjoyed getting to see and talk with so many friends and sponsors. The convention is like a family reunion to many of us who have attended more of them than …
#NAMA15 Special Appearance – Derek Klingenberg
Stories from the 2015 Agri-Marketing Conference continue as this week’s ZimmCast features a conversation by world famous farmer Derek Klingenberg. Derek made a surprise stage appearance during a general session as you can see from this photo. The only thing he told the audience was, “Shhh.” Then he sat down in his lawn chair and we watched his cattle serenade …
NAMA Agribusiness Leader of Year – Clint Lewis
During the 2015 Agri-Marketing Conference the National Agri-Marketing Association presented the Agribusiness Leader of the Year Award to Clint Lewis, Executive Vice President and President, U.S. Operations, Zoetis. This award, which is NAMA’s highest honor, recognizes outstanding leadership in private, public or academic service and is conferred each year to a senior agribusiness executive who not only exemplifies excellence in …
NAMA Marketer of the Year Paul Redhage
Have to admit to being surprised that former NAMA president and life-long agri-marketing professional Paul Redhage had never been named Marketer of the Year – but he is now! Paul just retired from a long and distinguished career in January and has been taking some well deserved grandpa time after 30 years in the business, starting with Kenrick Advertising in …
NAMA Presidents Get Together
Each year the current NAMA president gets together with the executive committee and past presidents are invited to join for a dinner of fellowship and to remember good times. This year we went to Manny’s for the best margaritas in town and good food. Do you know who these past presidents are? Leave their names in comments. The man in …
Tweet Your New Holland Tractor – #TractorTweet120
Here’s Our Tractor of Perpetual Help at Mass this morning during the Agri-Marketing Conference. He’s providing you with early inspiration to get creative with the New Holland tractor in the registration bags for the conference. New Holland will pick one winner a day this week and a Most Creative winner with the prizes being new iPads! So, get started. Another …
2015 Agri-Marketing Conference Underway
Hello from Kansas City, MO and the 2015 Agri-Marketing Conference. The ZimmComm Team is here and just getting started. Today the golfers golfed and the students arrived and are practicing their presentations for the start of the Student Marketing Competition tomorrow. Other meetings will be taking place tomorrow before things kick into high gear with the Best of NAMA Awards …
New Holland at NAMA
Hello and welcome to Agri-Marketing Conference week. The annual event where we all get together and have a good old “professional” time. The ZimmComm Team will be in Kansas City, MO to bring you all the play-by-play action. This year one of the sponsors of our coverage of the conference is New Holland. New Holland will be exhibiting for the …