This post is coming from my Dell Axim PDA wwireless card. Shows how you can update from almost anywhere, anytime!
Are Press Releases A PR Strategy?
I think they can be a very important part of a communications plan or we wouldn’t have a business that focuses on the production and distribution of press releases. I like to refer to them as news releases since reporters are looking for news. They’re not looking for an opportunity to provide free publicity to some company or organization (usually). …
Busy Week For Talking News Releases Coming Up
Things are heating up here at the office. We’ve got projects going on this coming week for United Soybean Board, National Biodiesel, Missouri Corn Growers Association, Missouri Beef Industry Council and of course Southeast AgNet. Plus I’ll be travelling to the 2005 Cattle Industry Convention on Wednesday and hopefully blogging my way through it, going and coming. Look for audio, …
Can A Blog Replace a Website?
That’s basically the question I was asked yesterday during a presentation to the executive staff of a division of a major ag company. They appear to be very frustrated getting information on their traditional website in a timely manner since it has to go through the “technical” folks who are always very “busy.” I told them that although the answer …
Reaching Consumers With TNR’s
We like to talk about beef around ZimmComm. That’s because one of our regular clients is the Missouri Beef Industry Council. Of course you can see a picture of Steve, the Executive Director in a previous post. Besides doing producer communications we also produce TNR’s (Talking News Releases) targeted to the general public promoting beef. You can link to our …
More Good Info On Blogging For Business – Perhaps Agribusiness?
I was just forwarded a link to this article on WebProNews.com. More good information and links to resources. It may seem overwhelming at first glance if you’ve never been involved in blogging but it becomes easier as you realize how the technology allows you to communicate information in a fast, personal way. I spoke with an overworked agricultural organization communications …
Great Info On Blogging & PR
There’s a growing amount of information available on blogging and the impact this is having on public relations. For example the first ever Blog Business Summit just concluded in Seattle. I almost went but business is good (busy) and I can read all about it through several blogs like Tom Peter’s. Another resource of information is Global PR Week. Here’s …
Helping Farmers Understand ARMS
The Missouri Agricultural Statistics Service is using ZimmComm to send a series of 5 Talking News Releases to reporters around Missouri as part of their efforts to inform producers about the current ARMS (Agricultural Resource Management Survey) Survey that’s being conducted through the end of March. Here you can see me interviewing Gene Danekas, Missouri Director of Statistics, for audio …
Interesting Lunch Questions
At lunch today the discussion centered around blogging of course and how this might become useful in the agricultural communications world since there isn’t much of it yet. I’m going to write about a couple of the questions that were raised since I think they are of widespread interest. For example, it’s going to be somewhat challenging but I’m going …
Example of a Talking News Release
This is an example of a TNR we just distributed. You’ll notice that it contains a link to a fully-produced story that’s already voiced for the reporter to include in his/her newscast. They can also edit out the sound bites if they want. Another format we regularly produce is a release with files links for sound bites only. This way …