Those attending the 2025 Farm Progress Show had the opportunity to learn more about Cropwise AI from Syngenta.

“It’s like putting a Rolodex of agronomic information about our products right in the palm of their hands,” said Justin Welch, head of agronomy for Syngenta Seeds.

The uniqueness is around predictive product placement that will help service providers to recommend products that will best serve their customers. This technology helps protect the performance of products with real time answers to questions that will arise throughout the course of the growing season.

“This is an integrative farm management technology platform that offers tools and services that enable you and your advisors to optimize your operation. You’re going to boost efficiency across the operation. It’s going to help you track field observations and react to economic challenges, but really it’s more than that,” said Kirt Durand, Syngenta North American Digital R&D Manager. “Cropwise is designed to allow you to make timely management decisions across your operation.”

Durand said there are well established tools already available to growers, but the effort will be ongoing as Syngenta enhances and further develops Cropwise AI.

Syngenta Seeds Agronomy Head Justin Welch – Cropwise AI
FPS25 Interview with Justin Welch, Syngenta Seeds (4:36)

Syngenta North American Digital R&D Manager Kirt Durand – Cropwise AI
FPS25 Interview with Kirt Durand, Syngenta (4:13)