New consumer research from The Center for Food Integrity (CFI), in partnership with FMI – The Food Industry Association, challenges conventional wisdom about what’s considered credible and “true” in today’s food system. Most revealing: authenticity often outweighs science in shaping consumer trust. The research, “Truth Defined: Mapping Consumer Beliefs in Food & Agriculture,” identifies five distinct consumer segments, each with unique definitions of what’s true for them when it comes to food and how it’s produced. The findings provide the food and agriculture industries with a strategic roadmap to identify the most influential consumer segments and engage with credibility, forging stronger connections, inspiring informed conversations and building trust.
The 2025 U.S. Agricultural Market Outlook is now available on FAPRI’s website. This report summarizes baseline projections for agricultural and biofuel markets prepared using market information available in January 2025. S&P Global’s January forecasts showed economic growth slowing in 2025, and interest rates declining. The baseline reflects policies in place in January 2025. It does not reflect any subsequent policy changes. In particular, the projections do not make any attempt to include the impacts of changes in U.S. tariffs or retaliation. The baseline is intended to serve as a reasonable point of reference for evaluating alternative scenarios; it is not a prediction of future market conditions or policy choices. The current farm bill provisions are extended through the projections.
Join the Livestock Publications Council for the next Coffee and Collaboration on Wednesday, April 30 at 12 p.m. CT. The topic is “Driving Attention: Using Data to Increase Audience Engagement” with speaker Jen Richter, VP, Digital O&O, Farm Journal. This free monthly webinar is moderated by Jennifer Shike and Angie Stump Denton. No registration is necessary! It’s open to members and non-members.
The AgCareers Roundtable offers a distinctive industry-specific educational and networking experience focused on the talent pipeline in agriculture and food. This unparalleled event brings together industry and education stakeholders to address challenges and exchange ideas for agriculture and food sector success. The 23rd Annual AgCareers event will take place on August 5-7, 2025.
Accolades for an interactive tool more than 30 years in the making and its corresponding media campaign — that’s what the two first place “Best of NAMA” awards from the National Agri-Marketing Association (NAMA) represent for The SCN Coalition. The SCN Profit Checker won first place in Digital Tools and the campaign promoting the calculator placed first in Media Relations.
The results of a soy industry project to examine the impacts of a potential seed oil ban in the U.S. food supply are in—and the answers are not good. The seed oil study was funded by the United Soybean Board and conducted by the World Agricultural Economic and Environmental Services. WAEES maintains agricultural economic models that allow it to examine potential industry changes, and what it found forecasting a ban was this: The seed oil industry, which primarily includes soybean, canola, corn, cottonseed, grapeseed, rice bran, safflower and sunflower, would see a sizable drop in consumption for domestic products while imported palm oil would likely flourish. Meantime, consumers would have a hard time making apples-to-apples substitutions given price surges, product availability, allergen issues, and usage constraints (just like you cannot use an orange in apple pie, not all fats and oils are created equal).
Some of the important tax policies that are helping farmers maintain profitability are in jeopardy if the Tax Cuts and Jobs Act of 2017 is allowed to expire this year. Provisions like the Qualified Business Income Deduction, 100% Bonus Depreciation, and the increased Estate Tax Exemption are critically important to producers across the country. In this podcast episode, listen to two of the National Corn Growers Association’s foremost experts about how these policies benefit farmers… and what we can do to preserve them.
Kubota Tractor Corporation announced a ‘groundbreaking’ partnership with multi-platinum, award-winning artist Post Malone. The collaboration will see Kubota provide a range of equipment to manage Post Malone’s expansive property, while also becoming an official sponsor of the artist’s highly anticipated Travelin’ Tailgate, a unique fan experience accompanying select dates of his upcoming nationwide stadium tour.
The Agricultural Business Council of Kansas City will recognize Greg Krissek and Don Nikodim with the group’s prestigious Jay B. Dillingham Award for Agricultural Leadership and Excellence at a luncheon on May 15 in Kansas City’s historic Union Station.
The Southern Peanut Farmers Federation (SPFF) proudly welcomes the South Carolina Peanut Board to join the federation. Formed in 1998, SPFF was established to allow Southeastern peanut producers to speak with a unified voice on legislative issues and partner with other state peanut organizations for leadership development and coordinated research funding.
Global seed innovator Sakata Seed America proudly announces the launch of Bimi, a new consumer brand of baby broccoli now available in the U.S. and Canada. Already a recognized name across global markets, Bimi® delivers the premium taste, texture, and nutrition today’s consumers crave in a high-quality, zero-waste vegetable.
