Rabobank’s RaboResearch Food & Agribusiness (F&A) team today announced the launch of a new podcast called Frutonomía to explore the challenges, trends and opportunities for the global fruit market.

Presented primarily in Spanish and co-hosted by horticulture and fresh produce analysts David Magaña and Gonzalo Salinas, each episode of the podcast will highlight individual fresh fruit markets, taking an in-depth look at lemons, mandarins, avocados, cherries and blueberries, among others.

The podcast will also feature interviews with industry experts and discussion on regional fruit markets with a focus on the United States, Brazil, Chile, Mexico and China. In particular, Latin America is a leading global supplier of fruits and vegetables to critical geopolitical markets, and could supply two to three out of every five fruits and vegetables globally by 2050 based on historic production and export performance.

The most recent episode features guest Vonnie Estes, Vice President of Innovation, International Fresh Produce Association, IFPA, as they dive into the latest changes in the U.S. fruit market, as well as a look at new developments at the highly anticipated IFPA Global Fresh Produce and Floral Show.

The Frutonomía podcast is already taking its show on the road to this week’s Global Fresh Produce and Floral Show October 17-19 in Atlanta, Georgia.