Central Stockyards, LLC, a livestock marketing service that hosts the weekly Fed Cattle Exchange, has expanded its team and is preparing for the addition of Canadian feedyard and packer participation in its weekly sales.
Brent Difley has been named Business Development Director for Canada. In this role, he will be responsible for working with Canadian feedyards and packers to market fed cattle on the Fed Cattle Exchange. Difley grew up on a ranch in Saskatchewan and has spent his career in the animal health industry, working across all Canadian provinces.
Cassidee Rogers has joined Central Stockyards as Business Operations Coordinator, responsible for coordinating customer relations and daily Fed Cattle Exchange auctions. A cattle feeding industry veteran, Rogers brings a wealth of experience to the Central Stockyards team. Her knowledge and experience in the Northern Plains will help Central Stockyards expand into additional cattle feeding regions.
According to Central Stockyards president and CEO Forrest Roberts the Fed Cattle Exchange had been approached many times by Canadian feedyards looking for a better way to enhance fed cattle price discovery. “We are responding to this interest by modifying the Fed Cattle Exchange platform and setting aside a portion of our weekly auctions for Canadian fed cattle listings.”
The first Canadian cattle will be featured on the Fed Cattle Exchange on June 5, 2024. The Fed Cattle Exchange platform will reflect the terms used in Canadian fed cattle sales, including currency, weight, yield, and quality grade differences.