Soil health company MyLand has announced the addition of Bill Mennell to the company’s leadership team as Principal, Strategy and Analysis, to identify and pursue new business opportunities for MyLand’s unique Soil as a Service (SaaS) solution. Mennell began his role in May 2023.

Mennell focuses on partnership expansion, natural asset strategies, and identifying the agriculture sectors where the MyLand System® can have the greatest impact for growers and oversees the Algae, Ag Science, and Data teams, where he aims to advance MyLand’s technical expertise. He reports to Dane Hague, MyLand CEO and Co-founder,

“Bill is uniquely qualified to take MyLand forward in our growth and sustainability efforts, and his expertise will help us better serve our customers and stakeholders,” says Hague. “With his background and understanding of soil, water, climate, and agriculture’s influence on each, Bill will play a crucial role in our company’s future.”

Mennell’s contributions will further the company’s efforts to increase grower ROI from MyLand’s proprietary Soil as a Service® solution. Water savings, nutrient reduction, improved nutrient cycling, carbon storage, and credit application all drive economic returns to the farmer beyond yield improvement. His role will directly impact MyLand’s efforts to increase growers’ productivity, economic security, and profitability.