Bayer Continues Sponsorship of Luke Bryan Farm Tour

Chuck Zimmerman

Luke Bryan Farm TourFive-time Entertainer of the Year Luke Bryan will headline his fourteenth Farm Tour this September and Bayer is returning as the presenting sponsor. The Georgia native will set up stages in the fields of American farms September 14-23, 2023.

Continuing a partnership that began in 2015, Bayer is once again joining the tour as presenting sponsor and teaming up with Luke to help honor America’s farmers for providing us with access to critical health and nutrition through its #HerestotheFarmer campaign.

This morning I participated in a media call with Luke and Beth Roden, Bayer’s Senior Vice President & Head of Communications. You can listen to their remarks and my question here:

Remarks by Beth Roden, Bayer and Luke Bryan: Luke Bryan/Bayer Farm Tour Remarks (2:54)

Question for Luke Bryan: Luke Bryan question (2:19)

The campaign supports Bayer’s vision of Health for All, Hunger for None and asks fans to join in by using #HerestotheFarmer on their social media channels now through November 30, 2023.

As part of the initiative, Bayer will donate up to 1 million meals to people in need through Feeding America®. Since the partnership’s inception, 6 million meals have been donated and more than $180,000 has gone to Feeding America member food banks and local farmers at each of the tour cities.

Agribusiness, Audio, Bayer