“Sustainability is certainly something that we are very actively engaged with, everything from Operation Pollinator to soil health to bee health,” said Kathy Eichlin, Corporate and Crop Protection Communications with Syngenta. “I think one of the biggest things we are very proud of is our associations, all of our partnerships.”
Eichlin said the biggest key for Syngenta is doing more listening than talking, as the needs of customers change from year to year. But it’s also important for the company to convert those messages into action in places like Washington, D.C.
“We need to listen, but then we also need to be leaders and agvocates for our customers,” Eichlin said.
Kathy Eichlin, Corporate and Crop Protection Communications, Syngenta
2023 Farm Progress Show interview with Kathy Eichlin, Syngenta 3:39