Syngenta Seeds brands Golden Harvest and NK Seeds are both on track to highlight the speed and precision of their new hybrids and varieties.
Photo courtesy of Sammy Smith
The partnership kicked off with the March 25 race in Austin, Texas, and extends throughout the entire 2023 season and includes Golden Harvest® branding on Smith’s car and suit, exclusive at-track activities for Golden Harvest customers, and a special appearance by Smith at a key farmer event later this season. “I am excited to have Golden Harvest partner with me for the 2023 season,” Smith said. “Racing and farming require the same skills ― both need precision and accuracy to perform.”
In addition, NK Seeds this year renewed its partnership with John Force Racing to celebrate speed, precision and power, bringing farmers to the racetrack to watch the NK Seeds logo speed down the track.
Originally signed on two races into the 2022 season, this will be NK Seeds’ first complete season with the legendary team. NK Seeds will continue to be featured on all four John Force Racing hot rods driven by Robert Hight, John Force, Brittany Force, and Austin Prock.
NK Seeds will host VIP events at six races in 2023, including:
• May 19-21, Chicago, Illinois
• June 22-25, Norwalk, Ohio
• Aug. 11-13, Topeka, Kansas
• Sept. 14-17, Reading, Pennsylvania
• Sept. 29-Oct. 1, St. Louis, Missouri
Steve Sterchi, Head of Product Strategy & Business Development for Syngenta Seeds, says the company’s increased investment in R&D is starting to pay off now. “We’ve almost doubled the top of the funnel for what we are able to select from for our new commercial products,” he said during an interview at Commodity Classic. “We’re just now this year opening that 90 acre facility in Malta, Illinois and we’re pretty excited about the innovation that will bring.”
Classic 23 interview with Steve Sterchi, Syngenta Seeds (4:33)