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Bayer Announces ForGround Digital Platform

Chuck Zimmerman

Bayer ForGroundBayer has just announced the launch of ForGround, a farmer-first digital platform that will transform the way farms of all sizes can more easily make the transition to sustainable agricultural practices. I interviewed Leo Bastos, Head of Global Commercial Ecosystems, Bayer Crop Science, during a field day held at the Bayer Agronomy Center in Jerseyville, IL. He explains more about the platform in my interview and says the program is live now.

Interview with Leo Bastos – ForGround Announcement Interview with Leo Bastos (6:14)

Leo Bastos, BayerForGround offers growers tools, resources, discounts, as well as and the potential to earn revenue through the Bayer Carbon Program7 for the adoption of regenerative practices and to connect with businesses looking to advance their sustainability and carbon goals.

Based on the successful foundation of the existing Bayer Carbon Program, ForGround will expand and evolve to go beyond carbon offsets to explore other ways that farmers can make a positive impact in their operations, through the adoption of regenerative agriculture practices and technologies, and the potential to connect with companies to help them meet their sustainability goals from foot printing to value chain interventions all the way to carbon offsets.

“As a global leader in agriculture, Bayer is uniquely positioned to help drive lasting change by working directly with farmers and businesses through leveraging our global scale to reduce our impact on the planet and support farms for generations to come”, said Leo Bastos, Head of Global Commercial Ecosystems, Bayer CropScience. “We know that better harvests and a better future start with healthy soils and investing in farmers’ success – and believe that the ForGround platform will help them make the transition to more sustainable practices – and ensure agriculture is part of the climate solution.”

Agribusiness, Audio, Bayer, carbon, Sustainability