With the COVID-19 pandemic continuing to make larger, in-person gatherings a challenge across the world, Syngenta Seeds has come up with more personal ways of working with farmers and resellers that could remain beyond the pandemic. For example, NK Seeds hosted 400+ customer events during the course of the 2021 season, five times the amount they normally host in a season.

G.W. Fuhr, head of U.S. sales for Syngenta Seeds, says he and his team of agronomists and sales representatives had to find different ways to connect. “Whether it’s keeping social distance, doing small group tailgate tours instead of the big customer meetings, or more digital communications,” said Fuhr during an interview at Farm Progress Show.

Fuhr says they’ve also been able to use drones to connect with customers. “I think we had over 30,000 visits this summer with drone flights,” he said.