NAMA Fall Conference

Smart Glasses for the #AgNerd? Ray-Ban Stories

Chuck Zimmerman

Ray-Ban Stories FacebookOnce upon a time there was Google Glass. Remember that? I was in their Explorer program to try them out and created content that I published here on AgWired, like this post about a New Holland CR10.90 Combine. I still have my “ZimmGlass.” It’s on a shelf of older tech I’ve used that includes iPods and other items you used to be able to use with older iPhones. Actually, there is a Glass Enterprise Edition but it is targeted to companies that would develop their own applications and work force quantities.

Now we have Ray-Ban Stories, a partnership with Facebook.

Today, we’re excited to launch Ray-Ban Stories: smart glasses that give you a new way to capture photos and video, share your adventures and listen to music or take phone calls — so you can stay present with friends, family and the world around you. Built in partnership with Facebook and EssilorLuxottica, Ray-Ban Stories start at $299 USD and will be available for purchase in 20 style combinations online and in select retail stores in the US, as well as Australia, Canada, Ireland, Italy and the UK.

I’ve already looked into these and priced them, including having my eyeglass prescription submitted. They’re not any more expensive than the new prescription sunglasses I just ordered. But that used my budget so I’m looking for a sponsor! Seriously. I can see on-location applications like farm shows, field days, product launches. If you are interested just let me know and I can provide great value for your investment as we do with all clients and sponsors.

So, what do you think? Do you see some applications like crop scouting and pest identification? Sure, you can do that with your mobile device but how about one that is on your face leaving your hands free?

AI, Technology