CNH has created a unique digital machinery show called YOUNIVERSE and it runs April 9-18, 2021.

In a rapidly changing landscape, where the worldwide agricultural trade fair program has been seriously disrupted, CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) has devised an exceptionally innovative way of reconnecting with its customers, the world’s farmers and the wider public. YOUNIVERSE, the first digital agricultural machinery fair designed around the protagonist “you” is not just another live streaming event or virtual showroom, rather a totally immersive, infotainment experience like no other.

YOUNIVERSE is a bespoke platform which uses cutting-edge technology, designed specifically for farmers, contractors and dealers – you – to provide a virtual gateway to CNH Industrial’s global agricultural brands: Case IH, STEYR and New Holland Agriculture as well as sister powertrain brand FPT Industrial and CNH Industrial’s accelerator for tech startups, AgXtend. YOUNIVERSE is easily accessible through both an interactive website and all mobile devices enabling “you” to stay connected, cultivate and grow networks.

Free registration opens starting on April 9, 2021 at youniverse.cnhindustrial.com. The event is open from April 9 to 18, 2021.

You can read more here.