Agricultural equipment manufacturer New Holland is partnering with the National Hemp Association to accelerate the return of hemp commodity crops on farms across North America, with the theme “Pushing Progress Together.”

As part of this partnership, the National Hemp Association will participate alongside New Holland at 16 national farm shows throughout North America to build out this sustainable new industry and will provide educational sessions and panel discussions as well as exhibit the multitude of products that can be produced from the hemp crop.

The alliance will also seek to move forward on solving the industry’s biggest challenge: the absence of commercial scale harvesting and decortication equipment uniting the demand of the product to the farmers that supply it. In order to begin laying the foundation of an integrated North American hemp supply chain, the alliance calls on other partners – corporations and entities to join a “Hemp Pledge” and commit to purchasing hemp grown and processed in the U.S. by U.S. farmers.

The announcement was made this week at the Pennsylvania Farm Show. Watch New Holland’s video on hemp farming below.