The past year has brought a number of changes for BASF in Canada as the company is now the market leader in that country. That includes a new headquarters location in Calgary and a new distribution model, as well as the opportunity to rename themselves as an agricultural solutions company instead of an agricultural products company.
“That really drives us toward the 2030 strategy that we’ve been here discussing today which is how we fuse digital, seed and chemistry together, bringing superior solutions to growers and thinking more from a cropping system standpoint versus just a product to product standpoint,” said Jon Sweat, Vice President of Business Management, BASF Canada Agriculture Products.
Sweat said BASF is now developing hybrid wheat and also innovating new hybrids and traits in canola, which are both important crops for the Canadian market. The company is also focusing research on how climate affects the cropping system, which is important for Canada as the climate there is more dynamic than it is even in the United States.
Listen to Cindy’s interview with Jon here: Interview with Jon Sweat, BASF Canada VP of Business Management