The U.S. Farmers and Ranchers Alliance® (USFRA) this week attended CES, the largest consumer electronics show in the world, to introduce the SMART Farm concept to connect technology and innovation with farmers and ranchers.

“Science and technology are embraced by consumers in all aspects of their lives,” said Brad Greenway, USFRA Chairman and South Dakota crop and pig farmer. “We want to demonstrate that farmers and ranchers are using similar technology to produce food in a way that is good for the soil, air, habitat and water on and around our farms and ranches – without compromise on cost, quality or taste.”

USFRA will incorporate programs and activities to demonstrate SMART Farming practices and showcase them to the non-farming public.