U.S. Farmers & Ranchers Alliance® (USFRA®) has just released a new animated video short and educational infographics highlighting sustainable farming and ranching practices to help answer questions consumers have about how food is grown and raised, including questions about sustainability practices on and around farms and ranches.

“Sustainability is a vital part of our everyday lives as farmers and ranchers, and we know consumers care about the environment when it comes to how food is grown and raised,” said CEO Randy Krotz. “Since not every consumer has the opportunity to see farming first-hand, our goal is to bring the farm to them. We hope watching this video and sharing these infographics gives people a glimpse into the practices that farmers and ranchers created and adopted to grow safe, nutritional and sustainable food.”

The video, “Farm On: Sustainable Food Production” is narrated by farmer Glenn Brunkow of Kansas and highlights how farmers and ranchers protect and maintain the water, soil and air while caring for their farms. The infographics visually demonstrate, in bite-size information, sustainable farming and ranching practices. USFRA developed these educational tools to demonstrate why and how farmers and ranchers value sustainability and consider it their responsibility to grow and raise food that is nutritional and safe.

Watch the video below: