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BASF Holds Global Press Conference – #ShapeAg16

Chuck Zimmerman

Marcus HeldtIn Ludwigshafen, Germany, BASF held a global press conference for journalists from all over the world. We started out at the BASF Conference Center before going to the BASF Agricultural Center in Limburgerhof for breakout sessions on IT-solutions (Maglis), a tour of the R&D Center and overview of Revysol, a new benchmark in disease control.

During the morning press conference we heard from Markus Heldt, President of BASF Crop Protection, who delved into some specifics on ways BASF is creating new products of different types like fungicides, herbicides, insecticides and more. “We are in a strong position to offer our customers solutions to meet their specific demands,” said Heldt. “Our portfolio, pipeline, ability to move fast and to understand farmers’ needs give us a solid competitive position. The agrochemical market is evolving and we are actively pursuing opportunities arising from ongoing merger efforts to increase our footprint and value offer.” At the event, the company highlighted its latest innovations for farmers and its strategy for future growth while also discussing the current transformations and challenges in agriculture.

You can listen to Markus’s speech here: Markus Heldt, BASF, Speech

BASF Global Press Conference Photo Album

Agribusiness, Audio, BASF