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Where Does the Money Go?

Kelly Marshall

HumaneWatchHumaneWatch.Org, a project of the non-profit Center for Consumer Freedom, is releasing a commercial on the Fox News Channel this week.  The spot comes out hard against the Humane Society of the United States (HSUS) for their inaccurate advertising and use of donated funds.

Using a compilation of HSUS’s own commercials, the new advertisement highlights the juxtaposition of using dogs and cats to appeal to donors while giving less than 1 percent of funds to local pet shelters.  Instead the organization puts millions into pension plans and offshore Caribbean hedge funds.

The commercial will run during The O’Reilly Factor and The Kelly File, two of the highest-rated programs in the cable news category.

Advertising, Animal Activists, Video