The name of the traditional pre-Commodity Classic Bayer event is different this year – it’s called the AgVocacy Forum and that’s the big focus – advocating for agriculture.
“We don’t have a choice and we’ve got to activate our voice and we’ve got to do it now,” said David Hollinrake, Bayer VP Marketing and Portfolio Management, starting off the main part of the program on Wednesday morning.
Hollinrake noted that there are several major drivers of change that will reshape agriculture, including issues such as population growth, automation of labor, growth in life sciences, reducing food waste, and shifting social values. “I’m confident you’re going to see a different agriculture in the future,” said Hollinrake.
Listen to David’s presentation here: David Hollinrake, Bayer AgVocacy Forum
Hear my interview with David here: Interview with David Hollinrake, Bayer