The AgNerd in me was very interested in the announcement by New Holland about launching a new dealer marketing services platform created by SproutLoud.

The cutting-edge new platform features a highly-advanced tool loaded with preapproved messaging and images to ensure brand consistency—which equips its US and Canada dealers with expanded options for advertising and marketing and increases the agility and seamlessness of their individualized and customizable marketing efforts.

To learn more I spoke with Tony Resh, Regional Marketing Manager, New Holland. Tony says the new tool is called AMP Control Center – Activate, Market, Promote. He says it allows dealers to enhance their presence in the digital marketplace with features a user interface that is very simple to operate (think 1 click), customizable print or digital ads, dealer search engine optimization and marketing, automated and customizable social network posts and more.

You can listen to my interview with Tony to learn more: Interview with Tony Resh, New Holland