The Food Dialogues®: Dairy Strong Farming; for the Future panel will tackle the concept of “sustainability” and all it’s different meanings for different people. The panel, hosted by the U.S. Farmers and Ranchers Alliance (USFRA), will take place at the Dairy Strong conference from 10:15 – 11:45 a.m. CT on Thursday, January 14, 2016 in Madison, Wis. and will be comprised of farmers, ranchers, academics and sustainability experts.

“We are seeing a variety of definitions and perspectives when it comes to what ‘sustainable farming’ is,” said Nancy Kavazanjian, chairwoman of USFRA. “The industry is creating many techniques that will shape the future of sustainable farming, and we are excited to partner with Dairy Strong to host a dialogue on this topic.”

Food industry and animal care experts will discuss consumer trends related to sustainable farming and sourcing, how customers define sustainability, and the environmentally friendly methods and techniques used on farms-both small and large. The panel will also explore current environmental methods and the possibility for future innovation.

“Sustainability will be a major focus of the entire Dairy Strong conference,” said Tim Trotter, Executive Director for Dairy Business Association. “Having attended Food Dialogues previously, I know how engaging these discussions can be and look forward to the informative discussion among dairy processors, farmers, suppliers, retailers, academics and media in attendance – and the implications for our customers.”