There is no doubt agribusinesses, farms/ranches and agriculture organizations need to be proactive in communicating our products to our consumers. I was a little shocked that a small majority believe they have no need for a crisis communications plan. In my opinion, you can never be too prepared.
Here are the poll results:
- Yes – 33%
- No, but needs one – 28%
- No, don’t see a need – 39%
Our new ZimmPoll is now live and asks the question, What’s your opinion of EPA rule for biofuels volumes?
The EPA has released a final rule for biofuels volumes under the Renewable Fuels Standard for 2014-2016, which increased the obligations for refiners to use ethanol, biodiesel and advanced or cellulosic biofuels. While it is an increase over the proposed rule, some in the agriculture and biofuels industries say it still does not measure up to the intent of Congress, while others are mostly satisfied, and still others believe it goes too far. What do you think?