New research from the Center for Food Integrity (CFI) shows that improved transparency increases consumer trust in food.

CFI CEO Charlie Arnot says they surveyed 2,000 people to discover which attributes are most important to consumers when it comes to trust-building transparency – policies, practices, performance or verification. “What consumers really want to know more about is practices,” said Arnot. “Because the practices are a reflection of our values in action.”

Arnot says the research shows consumers hold food companies most responsible for transparency, with two exceptions. “When it comes to protection of the environment and care of animals, it’s a combination of food companies and farmers,” he said.

The Center for Food Integrity intends to take the research they have done and use it to help the food and agriculture take action.

Learn more in this interview with Arnot: Interview with Charlie Arnot, Center for Food Integrity