You can now listen around the clock to the news, talk, and country music of Farm Journal Media’s new online radio station.  “The Farm” station is available via a mobile radio app created just for farmers.

“We’re in a world of niche and branded channels, so we asked ourselves why not give farmers a station built just for them?” said Mark DePrez, Vice President and General Manager for Farm Journal Radio. “Industry research shows nearly 90% of farmer and rancher listening is on country music or talk radio stations. We know producers love both, but these formats are rarely combined. So we designed this new hyper-targeted station.”

Music was carefully selected to reflect the demographic.  Expect country classics from Merle Haggard, Waylon Jennings and Alan Jackson, blended with hits of today from Jason Aldean, Luke Bryan and Kenny Chesney.  Expect hourly news updates, as well as weather and commodity market reports throughout the day.  “AgriTalk” and “Market Rally” will air twice a day.

In addition to “The Farm,” the My Farm Radio app includes the full portfolio of programming from Farm Journal Broadcast, including “AgriTalk,” “Market Rally” and “American Countryside,” plus audio simulcasts of “AgDay,” “U.S. Farm Report” and “Machinery Pete TV.” Nearly a dozen independent programmers such as “Top Third Ag Marketing” and “AgriPulse” also make their reports available on custom channels. My Farm Radio has already been downloaded on iOS and Android by more than 9,000 users.

John Willyard is the official voice of “The Farm.” Willyard is heard on more than 80 dominant country radio stations nationally and is instantly recognized as the voice of the Country Music Awards.

“By working with several incredibly talented consultants and artists, we’ve designed a channel that will fully engage the mobile farm listener. Music, news, talk, markets and weather—all from the nation’s leading commentators and artists,” DePrez added.