The new Vice President for New Holland North America, Bret Lieberman, spent quality time during the Farm Progress Show visiting with customers and the ag media. I was one of those media types who got to talk to Bret.
Bret is very enthusiastic for the brand and says that New Holland has introduced some new procedures with their dealer council that includes monthly calls where the company and the dealers submit agenda items for discussion. He says they now have sub committees to address different issues and offer solutions. He says it has already been very effective. He also talks about new products, his team and how the opportunities for the brand are really great.
Listen to my interview with Bret here or watch below: Bret Lieberman, New Holland
2015 Farm Progress Show Photo Album
