The Agricultural Relations Council (ARC) has announced its Golden ARC Awards 2015 Winners. This elite awards program added 23 Golden ARC Awards members and 18 Merit Awards recipients. For the fourth consecutive year a Golden ARC de Excellence Awards was given.

“The quality of this year’s entries again surpassed previous years’ submissions, and judges provided valuable comments and critiques for each submission to enable entrants to continue to improve their craft,” said Amy Keith McDonald, contest co-manager. “The presence of most Golden ARC Award winners at the annual meeting banquet indicates the respect ARC members hold for the competition.”

“The Golden ARC Awards Contest is unique in that it is the only award competition directed to agricultural marketing communications professionals that is not judged by our peers in agriculture,” she continued. “The competition is judged by public relations professionals who are not directly or indirectly linked to the entries.”

This year’s competition was judged by members of the Sunshine District Public Relations Society of America. “The judges focused on a number of objectives including audience analysis, creativity, execution and campaign results, especially measurability,” said Adelita Tyson, contest co-manager.

Originated in 1990, the Golden ARC Awards Contest recognizes the best and brightest in agricultural public relations, and is open to both ARC and non-ARC members. The 46 categories reflect the broad scope of contemporary public relations activities.

Osborn Barr took home the most awards, followed by Broadhead, with FLM+ taking third.