REBELS – Challenged to Think Differently

Jamie Johansen

Screen Shot 2015-05-21 at 9.18.35 AMAlltech REBELation is in the books, but that doesn’t mean our wheels should stop spinning. This week attendees have been sent home with a challenge. A challenge to see the world as it is by embracing risks, taking action and seeing rewards. Dr. Pearse Lyons told us to “do what makes our hearts sing” and to “never say never.” Innovation is at our finger tips. Dr. Mark Lyons reminded us that in order to be REBELS we have to welcome technology, seek collaboration and remember speed matters.

Elizabeth Bagby, Corporate Marketing Manager, Alltech sat down with me as the event wrapped up announcing that over 3,000 attendees helped make the event a success, while representing 68 countries. “For years in agriculture we have said we will just tell the consumer what they want and that’s just not the world of today. The world of today is them telling us what they want and us telling them how we can make it different and maybe offering something in advance of them telling us.”

She believes part of being a REBEL is thinking differently and giving the consumers not only what they want now, but what they will want in the future. “We have people who are going to challenge us in different ways. The comments I am hearing now are, what can I do personally, how can I bring this to my own operation so we can make positive change to feeding the world.”

The Alltech team has already started thinking about next year, so it’s not too early to go ahead and mark your calendars for May 22-25, 2016. A conference doesn’t have to be boring and Alltech events are far from boring. I have no doubt next year’s conference will be bigger and better than ever before.

Listen to my complete interview with Elizabeth here: Interview with Elizabeth Bagby, Alltech

Don’t forget to check out photos from the event here: 2015 Alltech REBELation Photo Album

Agribusiness, Alltech, Audio